NEPC’s Sarah Samuels is on a mission to improve financial literacy among children with the launch of her new book, “Braving Our Savings”. Sarah recently sat down with Institutional Investor to share her motivations for writing the book and how the pro-sports community, in particular, her partnership with New England Patriots football player Jonathan Jones, is helping to amplify her message and give back. Read excerpts from article below or view the article on Institutional Investor’s site here.
“For NEPC’s Sarah Samuels, giving back doesn’t just mean working with endowments and foundations at her day job.
Samuels, a partner at investment consulting and OCIO firm NEPC, is also working to improve financial literacy among children with a book that came out on April 16 called Braving Our Savings.
The book follows a little girl who wants to buy something she doesn’t have enough money for. Along the way, she learns lessons about delayed gratification, investments, and the downside of making decisions based on what her friends say. Samuels’s goal is to make investing more visible to young children who may not have role models knowledgeable about finance.”
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Samuels had grown up in a small town with a family that lived paycheck to paycheck. “That generations-long cycle of fear of money and institutions went back as far as anyone can remember,” Samuels said. “It’s very tough to break that cycle. That’s why I feel so grateful for this industry and the people who helped me and have seen the power of spreading knowledge and being a role model.”
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All the book’s proceeds will be used to buy books to donate to children in need. Samuels herself is donating 2,500 books, and NEPC, for its part, has committed to buying her books for all its employees. The firm has also donated copies to Boston’s branch of the Boys and Girls Club and other local nonprofits.
As a part of the launch, Samuels is partnering with professional athletes including Patriots cornerback Jonathan Jones to distribute books to children.
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